本文提出，在波黑，公开的言论已经在意识形态和语言层面上被划分和重构了--充满了族群的内涵，因此，在波黑，不允许在自认为或自理解为属于不同族群的人们中间开展理性和公开的讨论。此过程始于南斯拉夫解体期间，在战后波斯尼亚社会的言论和官方政策中持续和扩展。结果，在波黑，言论显著地“再封建化”了。然而，这种言论的再封建化并非源于媒体的商业化，而是由“族群标签”和族群身份的分类导致的。

关键字  公共领域，言论，政治交流，再封建化，族群身份，波黑

来源：Social Identities 2014. May Volume 20，Number 1-3

Secularizing the ideology of nationalism and nationalizing the ideology of secularism: a refeudalization of discourse in Bosnia and Herzegovina

Aleksandar Bogdanic

Department of Journalism and Communications, University of Banja Luka,  Banja Luka,  Bosnia and Herzegovina

The paper argues that public discourse in Bosnia and Herzegovina have been ideological and linguistically divided and remodeled—laden with ethnic connotations—so that they disallow rational public discussions among individuals who identify themselves or are perceived as members of different ethnic groups in Bosnia and Herzegovina. While the process beganduring the disintegration of Yugoslavia, it has continued and expanded in the discourse and official policies of post-war Bosnian society. As a consequence, the discourse in Bosnia and Herzegovina has been significantly ‘refeudalized’. This refeudalization of discourse, however, has not been invoked by the commercialization of the media but, among other things, by ‘ethnic branding’ and polarization of ethnic identities.

Keywords public sphere, discourse, political communication, refeudalization, ethnic identity, Bosnia and Herzegovina